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March, 2016
Mortimer Harvey signs Loyal Solutions partnership in India

JOHANNESBURG – 15 March 2016. After partnering with Danish company, Loyal Solutions A/S, to bring their state-of-the-art loyalty platform technology to Africa, the Middle East and Asia, Mortimer Harvey is pleased to announce their new partnership with top Indian direct marketing agency, Select Direct Marketing Communications. Leaders in their field for 25 years and, like Mortimer Harvey, proudly independent, Select Direct has designed and executed direct marketing, CRM and loyalty programmes for many of the top brands in India.

Ramesh Iyengar, Chairman and Managing Director of Select Direct, is no stranger to South Africa. As well as being an International Juror at the Cannes Lions Awards in Direct Marketing, he’s also a former Chairman of the Jury (Experiential Marketing) for The Loerie Awards.

With over six million users active on Loyal Solutions-enabled programmes worldwide, Iyengar is confident that India, with its massive consumer market, will also embrace this cutting-edge technology, “This is the perfect platform to enable loyalty programmes in India. And by offering such a cost-effective, simple solution combined with such an effective data-collection tool, we’re confident of its success.”

“The fact that Loyal Solutions offers a Cloud-based platform that doesn’t require merchant partners to do any IT integration to participate is a particularly attractive feature for price-sensitive emerging markets such as India,” says Iyengar. All that’s needed is a point-of-sale device, physical or virtual, which allows the merchant to accept payment by card, smartphone or even cash, and they’re in business, with access to big data collection and consumer behaviour insights as a bonus.

What really sets Loyal Solutions apart is that it’s already pre-integrated with over 32 million merchants worldwide, allowing companies not only to easily design programmes to reach their strategic business objectives, but to do so without incurring massive IT integration costs, while being able to expand the reach of their programmes and offer more value to the customer in record time. For those companies with an existing programme, integration as a back-end solution is also an option. What could be simpler?

Currently powering loyalty programmes for a wide range of businesses such as airlines, banks, media houses, soccer clubs, retailers, charities and even whole cities, Loyal Solutions has taken the future of loyalty to an entirely new level.

“We’re really excited to have partnered with Ramesh Iyengar and the Select Direct team to explore the immense opportunities that exist in India,” says Luisa Mazinter, Group Chief Innovation Officer at Mortimer Harvey. “We share with Ramesh his firm belief in the growth story for that country and look forward to offering the power of the Loyal Solutions platform to clients in every sector there.”

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