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March, 2016
Mortimer Harvey wins big at the Direct Marketing Association India’s CMO Choice Awards 2016

After presenting its new offering, the Loyal Solutions A/S Cloud-based loyalty platform, at two intense meetings of CMOs hosted by the Direct Marketing Association (DMA) India, Luisa Mazinter, Group Chief Innovation Officer at Mortimer Harvey, walked off with the prestigious CMO Choice 2016 – Emerging Marketing Partner Award.

Started in 2015 to keep marketing professionals up to date on the very latest in services and technologies, the DMA India’s CMO Choice Awards see around 100 CMOs across India vote on their most trusted marketing suppliers. Marketing service providers are chosen annually after a survey done in partnership with Nielsen narrows down the list to a shortlist of 14, with four eventual winners.

Having secured an exclusive partnership with Loyal Solutions for Africa, the Middle East and Asia, Mortimer Harvey can now offer clients a truly unique product – a Cloud-based, fully customisable loyalty platform that allows a company to launch a loyalty programme at a fraction of the time and cost of a traditional implementation and to rapidly bring on board any merchant partner in the world without any IT integration being needed.

The uniqueness of the Loyal Solutions offering is that it’s already pre-integrated with over 32 million retail merchants worldwide, so a company can effectively design a programme that achieves its strategic business objectives and take it to market in record time, without incurring the massive IT integration costs that most programmes today require. If a company has an existing programme, the Loyal Solutions platform can simply be integrated with it as a back-end solution, allowing the company to break out of their current ‘walled garden’ and take their programme to the next level. It couldn’t be more straightforward and cost-effective.

“Loyal Solutions’ client base includes such diverse businesses as airlines, banks, media houses, soccer clubs, retailers, charities and even cities,” explains Mazinter. “Based in Copenhagen, they’re already enabling loyalty programmes in Europe and the United States. We’re very excited and honoured that the Indian market responded so positively to this state-of-the-art ‘loyalty as a service’ solution,” says Mazinter

“The simplicity, low cost and speed at which the Loyal Solutions platform can be up and running makes it so achievable, which really appealed to the burgeoning Indian market, and we’re starting to get the same response from clients in South Africa, Africa and other parts of Asia.”

With loyalty programmes becoming not only an integral part of consumers’ lives, but an essential tool for data collection and more targeted communications, this award is just the beginning for Mortimer Harvey’s exciting new partnership.