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July, 2016
Tough bikers come out for Tough Rides: Brazil on Travel Channel

JOHANNESBURG –  More than 50 Harley Davidson® bikers from the H.O.G. Clearwater Chapter rode in an impressive convoy to Greenstone Shopping Centre earlier this month, to promote and celebrate the launch of Tough Rides: Brazil, a new show premiering on Travel Channel.

LM&P (Lynne Mackenzie & Partners) a Mortimer Harvey OmniChannel company, organised the bikers’ breakfast run that ended in a scrumptious spread at the Greenstone Mall Bread Basket with top lifestyle media representatives and entertainment from talented Brazilian dancers.

The event was the culmination of a week-long Harley Davidson exhibition at Greenstone Mall, supported by inmall advertising, local newspaper inserts, social media, SMS and email communications.

Tough Rides: Brazil premieres on Travel Channel (DStv Channel 179) on Saturday, 23 July at 20:00. Don’t miss Ryan Pile as he begins a 10 000-mile motorcycle trip from Rio de Janeiro deep into the Amazon jungle.

 About Tough Rides: Brazil

In Tough Rides: Brazil presenter Ryan Pyle takes on one of his toughest rides yet – a 10 000-mile motorcycle trip around South America’s biggest country, Brazil. His journey begins in Rio de Janeiro, where he’ll complete his preparations and head north towards Salvador, Brazil’s first capital city. Ryan rides deeper into the Amazon Basin, takes a boat along the Amazon River and flies over the Rio Negro. Can he survive crashes, jungles and sand dunes? Saddle up and find out on Tough Rides: Brazil, Travel Channel (DStv Channel 179).