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DIreCT
MARKETING AND CRM
There’s no more powerful advertising for your brand than a
happy customer. Happy customers like
to know that you value them, take them seriously
and listen to their input.

Direct marketing is about creating targeted, specific communications that start an ongoing
dialogue between your brand and your customers. It’s a conversation, not a monologue.
Only cartoon arch nemeses do monologues and usually just before the hero blows them away.
There’s a lesson in there.

DIreCT
STRATEGIES THAT WORK

Acquisition

Growth and activation

Cross- and up-sell

Retention

Business-to-business
communication

Loyalty and
reward programmes

Customer relationship
management (CRM)

Touch, taste, smell, hear
and see heart and smart