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GRAND PRIX OF NATIONS
Short Story
When the biggest motor sport event hit
South Africa, it was supported by one of
the country's biggest brands, Absa, and
we supported Absa in fully leveraging
their sponsorship.
Solution
Our client took the checkered flag
for brand awareness as South Africa's
car hit the Grand Prix circuit in full
Absa regalia. We also made sure that
all the event branding, individual VIP
events, and every piece of supporting
communication boasted the Absa
brand mark.
Success
The Absa brand became synonymous with
the A1 Grand Prix and was viewed, not only
by over 110 000 spectators, but by
millions of fans around the world.
Awards
Best Hospitality Worldwide, A1 Grand Prix