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Barclaycard
BarCLaYS
BARCLAYCARD
Short Story
When Barclaycard returned to South Africa,
it required a launch worthy of the brand’s
reputation of global acceptance and
international prestige.
Solution
Its re-entry into the market was
celebrated with a complete 360° public
relations campaign that encompassed
radio, TV, print, editorial, online, direct,
and specialised outdoor and mall marketing.
Success
We achieved substantial lead generation
for Barclaycard and created significant
market awareness.
Awards
Gold PRISA Prism Award